Shoefresh is a brand on a mission to keep active families fresh and ready for anything. Specializing in shoe fresheners and deodorants, they approached us to create a modern brand identity and e-commerce platform that aligned with their core values: perseverance, efficiency, and empathy. Their goal? To transform something often seen as a negative into a cool, trustworthy lifestyle companion.
Dealing with odors and sweaty shoes isn't glamorous, but Shoefresh wanted to change that. Our task was to create a brand and website that felt fresh, approachable, and reliable, turning an everyday problem into a positive experience. We needed to craft a brand that appealed to active families without falling into typical sports branding clichés while ensuring that the website was easy to navigate and reflected the product's quality and innovation.
To bring Shoefresh’s vision to life, we developed a clean, dynamic identity that balances the energy of outdoor activities with the reassurance of cleanliness. We paired natural greens with clean blues, bringing a sense of freshness and trust to the brand. The diagonal graphic principle introduced movement and energy across packaging, digital design, and marketing materials.
For the e-commerce platform, we focused on delivering a smooth, intuitive shopping experience. From quick product views to a seamless checkout process, every aspect of the site was designed with ease of use in mind. Interactive elements, such as hover animations and personalized recommendations, kept the user engaged, while crisp imagery and plenty of white space gave the products room to shine. The design feels modern yet approachable, catering to both the needs of active families and individuals looking for reliable shoe care solutions.
By turning a practical product into a stylish lifestyle companion, Shoefresh now stands out in the market with a brand that feels fresh, modern, and undeniably cool.
