Armada Music

All traffic to the website now adds to paid Spotify plays through a highly integrated custom web player and embedded playlists. While connecting this feature, we also capture relevant data through the API. All video's are adding actually YouTube views with deeply integrated embeds, so Armada is finally monetising traffic with its own content.

A 'regular' website instead of a native app brought interesting UI challenges. For example a separate play button on content carousels and overviews—because tapping the cover image brings the user to a page for deep linking and SEO, instead of playing the song immediately.

We integrated our 'liquid content' feature, which shows contextual homepages based on referral traffic. Arriving on the Armada Music homepage from an artist’s website, shows this specific artist in the hero/intro, features its releases within the fold and prioritises video's and genres to match.